Author: Rohan Goel
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Want more meetings with existing investment? Do this
Why did the prospect accept your meeting?BecauseYou pushed hardYou were persistentHe is boredHe liked youHe has a problemHis boss told him toHe likes to learn new thingsHe wanted to explore new stuffHe wants competitor informationHe heard about you from his peersHe wants to keep exploring alternativesHe wants to know what his peers are doing Notice,most…
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Pricing: Start High or Start Low?
Procurement Department will hate/buy youwhenYou Stop selling like a vendor andStart pricing like a partner Founder: If I start low, they can’t say noMe: You just invited them to negotiate you into the ground After working with hundred’s of CompaniesMost B2B founders lose the deal before they even send the quoteWhy? They play the “Low…
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Which AI tool to use in Sales?
Founder: I am overwhelmed, too many AI toolsMe: Show me the last disqualified leads Most ICP definitions are on paper becausePressure to inflate the pipeline is immense Garbage data is going inAI will suggest Garbage outreach And you team will find a fault in the toolNo one will admit that they did not follow the…
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Why Sales Playbooks ?
Founder: Need a new 2026 Sales PlaybookMe: True or False? Business is downFounder: True Me: What does your top rep do when he gets a lead?Founder: Depends…. I don’t knowMe: If your current playbook is not followed, why will the next one work?Founder: Silence After 20+ years in leading sales teams, I knowPlaybooks exist but…
